TBS & LOWES / CO-BRANDED IDs
ROLE / Concepts + Art Direction + Design
TBS and Lowes were doing Co-Branded IDs, which was a wide-open invitation to do some really funky stuff with my client Troika. I started off by supplying a very healthy Written Concept / Mood Board document, and do some polished styleframes / storyboards for their (3) selects.
I have paired the my original concept pages with my final frames below. The top one, “JUICED”, was my personal favorite, just because…I love gooey dripping liquidy stuff.
